Multiple elite teams compete for your business every single brief, delivering more on-strategy ideas than you've ever seen.
Competition doesn't pick a winner. It raises the bar.
When top-tier creative teams compete, they bring their absolute best. You benefit from the strongest ideas across multiple independent approaches.
Eliminating bureaucracy compresses timelines and reduces costs without compromising quality. Faster to market provides real competitive advantage.
No expensive offices or management layers. Your investment goes directly into strategic thinking and creative excellence, where it belongs.
Every team has proven, award-winning expertise matched to your specific project. Seasoned professionals, not junior staff, on every engagement.
One experienced executive manages your entire project, ensuring strategic consistency from brief through final delivery.
Multiple teams, multiple approaches, all on-strategy. You select from genuine alternatives, not iterations on a single creative direction.
Competition is the best form of motivation.
10+ ideas across any creative challenge.
Brand narrative, campaign development, taglines, key art, and extendable concepts that build equity and drive measurable results.
Experiential concepts, retail activations, and events that create genuine consumer connection and lasting brand memory.
Brand identity, visual ecosystems, and style guidelines that build cohesive, scalable brand systems built to last.
Multiple design routes and structural recommendations that win at shelf and travel seamlessly across all channels.
Strategy, 20–50 candidates, screening, and trademark review: a rigorous, comprehensive naming process.
TV, video, social, digital, audio, and outdoor materials built natively for the platforms where audiences actually live.
The best part of competition is that through it, we discover what we are capable of.
Each engagement begins with competition. What follows is a selection of the work that competition produced.
Great ideas get better when they have to compete.
We're a network of senior creative professionals with big agency and client-side experience, passionate about delivering breakthrough work, inspiring teams, and building scalable brands.
Our approach drives impactful creative solutions grounded in smart, airtight strategy that delivers measurable results. No junior staff. No bureaucracy. No wasted budget. The result: more creative options on strategy, delivered faster, with a budget that goes entirely into the work.
Brand builder with a track record of growing and transforming iconic consumer businesses. At Kraft and SABMiller, he led multi-billion dollar brands including Maxwell House and Miller Lite, consistently delivering outstanding growth across competitive categories.
His experience spans the full brand lifecycle, from building equity and driving sales momentum to stewarding brands through high-stakes business transitions. At Kraft, he helped establish a landmark distribution partnership with Starbucks Coffee and led the integration of Capri Sun. MBA, Kellogg School of Management, Northwestern University.
Strategic brand builder who transforms consumer insights into ownable propositions that drive advocacy, expand brand equity, and deliver measurable sales growth. A relentless seeker of the "why behind the buy," he has resurrected legacy brands, fueled innovation pipelines, and launched new products that captured both consumer imagination and market share, creating compelling brand voices and on-target customer experiences that endure.
His work spans iconic brands including Seagram's, Pillsbury, Miller Lite, Maui Jim, and Beam Global Spirits & Wine. Named Brandweek "Brand Builder of the Year", his strategies and campaigns have earned recognition from Adweek, Advertising Age, the Effies, and an Emmy nomination. MBA, Columbia University.
Smart ideas drive everything Robert does, and what has defined his 29 years as ECD and Managing Partner at Grey Worldwide. His conviction is simple: before execution, before production, before anything else, comes the idea. One that informs, delights, persuades and motivates.
Leading a creative group of over 150, he has built brands across virtually every category, with clients including Mars, Panasonic, P&G, Kraft, ConAgra, Domino's, Hasbro, Jockey, Clairol, and MLB, earning recognition across nearly every major advertising awards show along the way.
His storytelling instincts extend beyond advertising. Robert has completed several screenplays and TV pilots, and writes a personal blog with 9,000 followers. BA, Oakland University. MA in Communications, Michigan State University.
Winnetka Park draws from a curated network of senior creative professionals: strategists, writers, designers, directors and producers, matched precisely to your challenge. No generalists. No junior staff. Every team assembled for the specific brief, with the experience to win it.
The thrill of competition sparks the fire within.
Execution is not a handoff. It's where ideas either compound in value or erode margin. Our framework ensures concepts move from ideation through production and delivery without adding unnecessary layers, cost, or delay. Production strategy is integrated during concept filtering to ensure feasibility before client presentation.
Start the competition.
Erv Frederick, Co-Founder efrederick@winnetkapark.com m. 224 · 234 · 4976
